SOUTV: Servcorp 3 Keys to Success – Importance of Cultural Understanding

Daniel de Lange from Asia Capital Holdings

In this video, Daniel de Lange from Asia Capital Holdings discusses the 3 keys to success of understanding culture in Asia.


1. Understand the cultural business context of the country

Negotiations in Japan are different to negotiations in China, Indonesia or Thailand. The way decisions are made and what is important to a client is different across various cultures therefore it is very important to be aware of these cultural difference and respond accordingly

2. Avoid preconceptions

If you act in a certain way in your home country do not necessarily assume that this is the best way to act in Asia. Be open and sensitive to your environment learn new ideas so that you can be most effective.

3. Show your respect

Learn some of the language, familiarise yourself with the history and the habits because people will appreciate this and you will be more easily accepted and it enrich your experience with the country.

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